5 min read
What PreSales Can Learn from The Wolf of Wall Street
The Wolf of Wall Street is about bad ethics, but also about storytelling and conviction. What presales can take from it and what to leave.
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Articles on presales, solution consulting, discovery, demos and career growth.
14 posts
Clear filters- 6 min read
What Humane AI Pin’s Failed Launch Teaches Us About the Need for PreSales
The Humane AI Pin promised a lot and failed at launch. What its story shows about the need for honest presales and real discovery.
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What Cooking and PreSales Have in Common
A good recipe, the right ingredients, mise en place and a taste test. What cooking teaches about running great presales work.
Read more - 8 min read
Top 19 Focus Areas for Presales Professionals in 2025
Nineteen areas for presales to focus on in 2025, from storytelling and personalised demos to AI, buyer enablement and ethics.
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The Sweet Lessons from Dubai’s Viral Pistachio Chocolate Bar
A pistachio chocolate bar from Dubai went viral. What its success teaches presales about stories, exclusivity and local fit.
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Jaguar’s Rebranding: Lessons for PreSales Professionals
Jaguar's bold rebrand split opinion. What it teaches presales about knowing your audience before you change the story.
Read more - 9 min read
Why Both Buyer and Seller Need to Understand the Selling and Buying Journey
Buyers buy rarely, sellers sell daily. Why guiding buyers through the journey builds confidence and leads to better decisions for both.
Read more - 4 min read
How to Improve Your Presales Performance: 10 Practical Tips
Ten practical ways to get better at presales, from understanding the customer's business to storytelling and learning from feedback.
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5 Essential Skills for Presales Professionals
Five skills that set strong presales people apart: active listening, tailored demos, collaboration, technical depth and problem-solving.
Read more - 9 min read
Conquering Presentation Anxiety: Practical Techniques for PreSales Professionals
Why presenting makes many presales people nervous, and practical ways to calm down: preparation, audience focus, breathing and silence.
Read more - 4 min read
The Critical Phase: What to Do After the Demo
The demo is done, but the deal isn't. What to do in the hours and days after: follow up, gather feedback, share material, plan next steps.
Read more - Infographic2 min read
Infographic: After The Demo
A one-page infographic on what to do after a demo: follow up fast, gather feedback, answer open questions and agree the next step.
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