The free presales handbook
Win technical sales with a system, not luck
The playbook I wish I had as a new solution consultant. Discovery, demos, POCs, RFx and closing, in the order a deal happens.
Get the free presales toolkit
Every free cheat sheet and the one-page poster in one zip, plus one presales idea every Wednesday.
Written by Dr. Johannes Hangl, presales leader in B2B software. About me
- Author of The PreSales Handbook, on Amazon
- Hundreds of course buyers
- 37 free chapters
- 50 articles
How the handbook is organised
Four parts. Read in order, or jump to the chapter you need today.
01
Selling journey
The end-to-end flow of a B2B SaaS deal, and what presales owns in each stage.
02
Playbook
Discovery, qualification, demo, ROI, POC, RFx, objection handling and closing.
03
Career and leadership
Leadership, KPIs, knowledge sharing and personal branding.
04
Tools and gear
AI for presales, software, hardware, books, podcasts and communities.
Go deeper
The PreSales Handbook, in print and on Kindle
The complete handbook as a book, to read offline and hand to your new hire.
Buy on Amazon (opens in a new tab)
Other stores
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
PreSales Mastery
The handbook as a guided video course, with templates and exercises for your own deals.
51 lessons, templates and a certificate. €99, one-time.
See the course