6 min read
What Humane AI Pin’s Failed Launch Teaches Us About the Need for PreSales
The Humane AI Pin promised a lot and failed at launch. What its story shows about the need for honest presales and real discovery.
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Value & ROI
Business value, ROI calculations and a clear case for change.
5 posts
Handbook chapters on this topic
- 9 min read
Why Both Buyer and Seller Need to Understand the Selling and Buying Journey
Buyers buy rarely, sellers sell daily. Why guiding buyers through the journey builds confidence and leads to better decisions for both.
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Navigating Competition in the SaaS Landscape: The Battle Beyond Rivals
Your toughest competitor is often doing nothing. How to position against inertia and rivals, and how to read a competitive market.
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Should You Offer ROI Calculations to Clients? Absolutely - But There's a Bigger Picture
Yes, offer ROI calculations. But numbers alone rarely decide. How to build an ROI case and put value, not just savings, first.
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Elevate Your Presales Game: Essential Tools to Drive Success
The tools I recommend for presales work, from CRM and ROI calculators to demo automation and recording. No paid placements.
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