5 min read
What PreSales Can Learn from The Wolf of Wall Street
The Wolf of Wall Street is about bad ethics, but also about storytelling and conviction. What presales can take from it and what to leave.
Read moreDemo & Presentation
Demos, storytelling, presenting with confidence and the follow-up after.
Chapters
- 1
The Demo (Tell the Story)
"The Demo (Tell the Story)" emphasises crafting a relatable, targeted product demonstration that goes beyond a simple feature walkthrough.
20 min read
- 2
Demo Automation
How click-through demos, personalised videos and demo tools let prospects see your product on their own time, and when to use them.
8 min read
Articles
- 6 min read
What Humane AI Pin’s Failed Launch Teaches Us About the Need for PreSales
The Humane AI Pin promised a lot and failed at launch. What its story shows about the need for honest presales and real discovery.
Read more - 3 min read
What Cooking and PreSales Have in Common
A good recipe, the right ingredients, mise en place and a taste test. What cooking teaches about running great presales work.
Read more - 8 min read
Top 19 Focus Areas for Presales Professionals in 2025
Nineteen areas for presales to focus on in 2025, from storytelling and personalised demos to AI, buyer enablement and ethics.
Read more - 4 min read
The Sweet Lessons from Dubai’s Viral Pistachio Chocolate Bar
A pistachio chocolate bar from Dubai went viral. What its success teaches presales about stories, exclusivity and local fit.
Read more - 2 min read
Jaguar’s Rebranding: Lessons for PreSales Professionals
Jaguar's bold rebrand split opinion. What it teaches presales about knowing your audience before you change the story.
Read more
Templates
PDF · 94 KBDemo cheat sheet
Prepare, run and follow up a demo with Tell-Show-Tell. One printable page.
Included with the coursePPTX · 14.1 MBMaster demo deck
A clickable slide deck to structure your demo story from agenda to next steps.