6 min read
What Humane AI Pin’s Failed Launch Teaches Us About the Need for PreSales
The Humane AI Pin promised a lot and failed at launch. What its story shows about the need for honest presales and real discovery.
Read moreProof of Concept
Scoping, running and winning proofs of concept.
Chapters
- 1
Proof of Concept (PoC) in Sales: PoC vs PoV vs Pilot
A sales PoC is a short test that proves your software meets one key customer need. How it differs from a PoV and a pilot, and how to run one well.
11 min read
Articles
- 6 min read
Outsourcing in Presales: Can It Work Without Losing the Essence?
Can presales be outsourced without losing what makes it work? Where outsourcing helps, where it hurts, and how to decide.
Read more - 4 min read
The Role of a PreSales Professional: Beyond Sales, Bridging the Gap
What presales professionals do, why the role matters, the challenges they face and how the job is changing in SaaS.
Read more