The PreSales Handbook book
Everything on this site, edited into a book you can read from cover to cover.
What is inside
- The complete selling journey from first contact to signature
- The playbook: discovery, qualification, demo, ROI, POC, RFx, objections, closing
- Advanced topics: leadership, KPIs, knowledge management, personal branding
- Checklists and templates you can use in your next deal
Who it is for
Solution consultants, sales engineers and anyone starting in presales or building a team.
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Before you buy
Written by Dr. Johannes Hangl, presales leader in B2B software. About me
- 37 chapters of the handbook are free on this site. Start reading
- Hundreds of people have bought PreSales Mastery, the video course built on this book. See the course
- The author page on Amazon (opens in a new tab)