Always Camera On: Building Trust and Connection in Virtual Meetings Imagine this: You’ve prepared for a crucial client meeting. You’re the solution expert, ready to engage and make an impact. The client logs in, and you greet them warmly, camera on, fully present. The sales team you’re working with introduces themselves, but after a few minutes, their cameras are off. The client stays hidden behind their camera icon, and now it’s just you - alone on screen, trying to connect with an invisible audience. Many of us have faced this situation in presales, and it’s uncomfortable, to say the least. [...]