# PreSales map

Source: GTM-Map.pdf. The PreSales Handbook by Dr. Johannes Hangl, presales-handbook.com.

AI-ready Markdown version of this template. Paste it into your AI assistant and ask it to fill in or adapt the template for your deal.

## PRESALES MAP 2025

[The map is a one-page poster built from book covers, logos and product photos, grouped under the headings below. A star marks an item as "Must Have". Names below are read from the covers and logos.]

Legend: ★ Must Have

### Books

- The PreSales Handbook (Dr. Johannes Hangl)
- Demonstrating to Win! (Robert Riefstahl)
- Doing Discovery
- Great Demo!
- The Six Habits of Highly Effective Sales Engineers (Chris White)
- Look Me In The Eye: Using Video to Build Relationships with Customers, Partners and Teams (Julie Hansen)
- Never Split the Difference: Negotiating as if Your Life Depended on It (Chris Voss)
- Nonviolent Communication (Marshall B. Rosenberg)
- Selling Is Hard, Buying Is Harder (Garin Hess)
- Purple Cow (Seth Godin)

### Podcasts

- PreSales Podcast (by PreSales Collective)
- Future of Presales with Don Carmichael
- 2 Presales in a Pod (Todd Janzen and Adam Freeman)
- Presales Unleashed (SE Rockstars)

### Communities

- PreSales Collective
- LEADERSHIP COMMUINITY GERMANY: SE Rockstars, Presales Unleashed

### Software

| Category | Tools |
| --- | --- |
| CONTENT SHARING WITH PROSPECTS | Paperflite |
| PICTURES, SCREENSHOTS | Snagit |
| RECORDING | Camtasia |
| PERSONAL CRM | Dex |
| AI MEETING SUMMARY | Read |
| AI PRESENTATIONTOOLS | beautiful.ai, Pitch, Prezi, Microsoft Copilot |
| RETURN ON INVESTMENT (ROI) | theROIshop |
| SALES INSIGHTS | Gong |
| POC SUPPORT | Opine |
| WHITEBOARD | Miro |
| RFP SUPPORTING TOOLS | Responsive (formerly RFPIO) |
| DEMO AUTOMATION ★ | Demoboost, Walnut, Consensus |
| OPPORTUNITY MANAGEMENT | Homerun |
| AI WRITING ★ | Grammarly, OpenAI, Writesonic |
| AI PICTURE | Midjourney, Leonardo.Ai, Runway |
| AI VIDEO | HeyGen, Synthesia |
| AI SALES TRAINING | Second Nature, copy.ai, Spekit |
| COMPETITIVE INTELLIGENCE | Crayon, Kompyte (by Semrush) |

### Hardware & Travel

[Shown as product photos without labels.]

- Presenter remote ★
- Stream deck control pad ★
- Webcam (Facecam) ★
- Key light on a stand ★
- Height-adjustable desk
- Microphone boom arm
- Teleprompter
- Headset
- Wobble stools
- Portable backdrop screens
- Green screen
- Portable standing laptop table
- Cube timer
- Travel backpack (Gomatic)

### Online Courses

- FUNCTIONAL COURSES: The PreSales Handbook, PreSales Collective
- TECHINICAL COURSES (AI, SECURITY): MIT OpenCourseWare, Harvard University, Microsoft Certified Fundamentals

### Onsite Workshops

- SE Rockstars (Presales Unleashed)
- 2Win! ★
- Great Demo!